What Is an Imprint? UK Guide & Legal Requirements 2026
15 August 2026
Discover what an imprint is, UK legal requirements for your website, and key details you must include in 2026.
What Is an Imprint?
An imprint, also known as a legal notice or site disclosure, is a page on your website that provides key information about the business or individual behind the site. The term originates from German law (Impressum), but in the UK it's become a common way to share company details, contact information, and regulatory identifiers. While the UK does not use the exact term 'imprint' in legislation, the information it contains is often required by law. For website owners, an imprint builds trust and transparency, helping visitors know exactly who they are dealing with. It also serves as a professional safeguard, making it easier to address legal disputes, data protection requests, or consumer complaints.
UK Legal Requirements for an Imprint
Although the UK doesn't have a single 'imprint law', several regulations mandate the disclosure of specific information on websites. The Companies Act 2006 requires limited companies to show their company name, registration number, and registered office address on their website. The Electronic Commerce (EC Directive) Regulations 2002 apply to anyone selling goods or services online, requiring you to provide your email address and other contact details. Additionally, the General Data Protection Regulation (GDPR) and the UK Data Protection Act 2018 require transparency about who is processing data. Even if you operate as a sole trader, you must display your trading name and contact information. Meeting these obligations ensures legal compliance and avoids potential fines or legal issues.
Who Needs an Imprint in the UK?
Any website operating in or targeting the UK market can benefit from an imprint, and many are legally required to have one. Limited companies, partnerships, and sole traders must publish their legal company information if they sell products or services on their website. Even non-commercial websites, such as blogs or personal portfolios, should include an imprint if they collect data or show adverts. The rules also apply to social media profiles used for business promotion, though dedicated pages are easier to manage. If you operate an online business through a platform like Shopify or WordPress, adding an imprint page is essential. Not only does it keep you on the right side of the law, but it also signals credibility to potential customers, showing that you are transparent and reputable.
What to Include in Your UK Imprint
A robust UK imprint should include your full legal name or business name, your registered company number (if limited), and your registered office address. If you are a sole trader, include your trading name and a physical business address, even if it's your home address. You must also provide a valid email address and, ideally, a phone number for direct contact. If you're VAT-registered, display your VAT number. For regulated activities, add your regulatory or professional body details. Many businesses also include their company's country of incorporation and, if applicable, their ICO (Information Commissioner's Office) registration number for data protection. Finally, mention the relevant laws that apply to your website, such as the Companies Act and GDPR, to demonstrate your compliance.
How to Create and Display Your Imprint
Creating an imprint is straightforward. Put the information on a dedicated page and link to it in your website footer. Most websites place the imprint next to their privacy policy and terms & conditions. You can use a simple text layout or a table to present the details clearly. Ensure the information is up to date and matches what's filed with Companies House. If you change your address, registered name, or contact details, update the imprint immediately. Many business owners use a plugin or a content management system that allows quick edits. Finally, consider adding an imprint to your social media profiles as well, as this is increasingly expected. By keeping your imprint visible and accurate, you both meet legal requirements and foster confidence among your users.
FAQ
Yes, in most cases. The Companies Act 2006 requires company details to be shown on websites, and the E-Commerce Regulations 2002 require contact information for any website selling goods or services. Even sole traders must display their trading name and contact details. While the term 'imprint' is not statutory, the underlying information is mandated, and failing to show it can lead to enforcement action.